Charming deli in Palermo Soho
Palermo hosts a bevy of restaurants, but few sandwich spots. For the shopping  crowd, it may appear difficult to find a quick, tasty bite to eat to fuel your feet to the next boutique while you lug your mounting collection of bags. Plus, you may want to save your budget for the next store and not indulge in a time-consuming lunch.
Near the corner of Malabia and Niceto Vega, a small, colorfully decorated window welcome sandwich-lovers to one of the newest, and best kept, secrets in Palermo. La Francisca looks like a typical fiambreria, offering typical cuts of cured meats and fine cheeses. As you may see, La Francisca’s sandwiches make it more of a sandwicheria – real word in Spanish – than a meat and cheese store.
Opened about two years ago, La Francisca is run by a quartet of lovely ladies, who like to practice their English! Last time I went, I tried ordering in Spanish  but they kept replying in broken English. I caved and reverted back to English.
A great sandwich spot for shoppers
When I mentioned I was from New York, they suggested I try their hot pastrami sandwich. Yes! Finally, I found hot pastrami in Buenos Aires. Although they made comparisons to Katz’s delicatessen in New York, which offers arguably the best pastrami sandwich in the world, this sandwich was quite different. But not in a bad way. In hindsight, I realized I didn’t want a gigantic, melted-cheese sandwich that would leave me bloated the rest of the day. La Francisca’s pastrami was wonderful, included all the same ingredients of a regular pastrami sandwich, didn’t overwhelm and put a smile on my face for my walk  home.
Despite the small space, any visitor can immediately see that the owners have packed plenty of character into the place. If you have to wait, there is a huge red lounge chair next to the cashier. They sell an artesanal (microbrew) beer  brand “Boj,” along with a small, but good collection of wines. Several high-quality jams, sauces and spices dot the shelves on the walls too. The price tags and descriptions are hand written. An outdoor bench lets patrons enjoy sunshine while nibbling on a mid-day sandwich.
The sandwiches are about a foot long, and there’s plenty of options. My favorite is their proscuitto (jamon crudo), brie, dried tomatoes (soaked in olive oil) and arugula on a French baguette. Other sandwiches include salami, ham, pancetta and other cured meats. La Francisca also has vegetarian options, such as their eggplant-tomato-arugula sandwich. Each delectable item is prepared well, and isn’t sloppy or greasy. The owners also seem unaware of their lucrative location in Palermo Soho  because the menu is very reasonably priced – a foreign concept to a boutique-filled neighborhood.
Although La Francisca’s sandwiches make it my go-to lunch place, the service almost outdoes the food. The ladies always make me feel welcome. I always find some new detail inside – old golf clubs, a dusty guitar – that add to its abundance of charm. La Francisca is a classic, local deli with Argentine character.
Where is La Francisca?
La Francisca, Niceto Vega 4712 (near the corner with Malabia), Palermo Soho
Telephone: 4771-0172; La Francisca Facebook Page 
Open Mondays to Saturdays, 11am to 8pm