A porteño emblem par excellence
It was once decorated as a pencil  (2006), and twice as a Christmas tree (1973  and 2010 ). It has served as a target for vandals, prompting its public closure and an imposing fence to be placed around it in 1987. During the sinister sequestration period of the 1970s, it served as a masthead to hoist terrifying propaganda  intended to silence the government’s critics.
In 2005, it was covered in a giant pink condom  for World Aids Day. In 2015, it temporarily “lost” its tip thanks to a grand illusion  by the hand of a local artist, making it possible for the first time ever for Argentines to access its towering peak .
A few days after its construction was complete in 1936, an earthquake shook its foundation  but couldn’t topple it. A few years later, in 1939, the Argentine government voted 23-3 to demolish it , but they couldn’t topple it either (thanks, Mayor Goyeneche).
For the city’s bicentennial celebrations in May 2010, more than 3 million cheering porteños rallied around it  as their central symbol of both the city and the nation. Just a few days before, famed fútbol coach of Argentina’s national team and it’s favorite ex-star player, Diego Maradona, threatened to run around it buck naked if his team should win the World Cup. 
So, what is “it”, you ask?
None other than the “silver sword” of porteño pride: el Obelisco de Buenos Aires.
Residing at the intersection of the city’s two most important avenues, Av. 9 de Julio and Av. Corrientes, the Obelisk has been steeped in controversy and intrigue since before it was even erected. For starters, it has been popularly (and wrongly) blamed for the destruction of the historic St. Nicholas Church, which once stood on the same site and first hoisted the baby blue and white Argentine flag over its altars (the 1931 widening of Avenida Corrientes was the actual culprit ).
Early onlookers questioned the appropriateness of the construction, pointing out that its shape had “nothing to do with” the city and what it stood for. It predictably became a target for local feminist groups that didn’t like the perceived machismo attitudes it embodies. And, if the ladies were correct about the message it was intended to send, it was an embarrassment anyway thanks to being less than half as tall as its 555-feet tall North American cousin, the Washington Monument (El Obelisco is just 221.5 feet tall, or 67.5 meters).
Besides that, it wasn’t even made out of “local materials”- the Olsen white stone which comprised its outer cladding was from the province of Córdoba. When that tiling started falling off, it was declared a danger to passersby and termed an “intruder” by an opportunistic Congress that grasped for any reason to level it to the ground and start afresh.
An Argentine monument that Buenos Aires learned to accept
But here we are over 80 years later, and it still occupies its prime real estate on the corner of the Broadway of BA and the Widest Avenue in the World. Love it or hate it, one thing is clear: it’s impossible to ignore it. After all, it has been the site of enough impassioned protests and soccer celebrations to cement its place in the Port City dweller’s hearts forever. More than likeability, the obelisk has familiarity going for it, having served as the centerpiece to many key events in the modern history of Buenos Aires.
In fact, the best way to understand the significance of the structure is perhaps through these stories: the rallies, the raucousness, and (at times) the riots that the monument has borne witness to. If choosing the Obelisk to host an event is synonymous with having an important cultural message to send, let’s see what we can glean about the Argentine people from just the happenings there from the past year (at the time of writing, August 2017)…
12 August 2016: Tango Festival and World Cup Kickoff Celebration
What better event to start with for representing Buenos Aires than one related to tango? Known worldwide as the Festival y Mundial de Tango and locally as simply El Mundial, this important tango competition takes place during the month of August each year in Buenos Aires. Over 400 couples compete each year in national and international preliminaries for a chance to represent their country in the finals at Luna Park at the end of the month in one of two categories: Tango Pista (salon tango), or Tango Escenario (Stage Tango). In the run-up to that final event, classes, exhibitions, and concerts are offered all for free in an effort to preserve and expand the cultural heritage of the tango.
In 2016, the festival theme was bringing the tango “back to the barrios” (neighborhoods), and the events were hosted over 42 different venues in the city to include as many enthusiasts as possible (they almost reached a full offering of 48 venues… the official number of barrios in the city, but a valiant effort all the same). The kickoff celebration at the Obelisco  was actually a press conference, but featured some of the musicians and dancers representing Buenos Aires.
Watch last year’s champions Cristian Palomo and Melisa Sacchi  in the salon category, and Hugo Mastrolorenzo and Agustina Vignau  in the stage category. This year (2017), the festival takes place from the 10th to the 23rd of August.
9 October 2016: The First Annual National Asado Championships
A close second in cultural importance to tango in Argentina (and some would argue for its place in the top spot) is their asado tradition of grilling up the tastiest cuts of meat in the world. Last October, the city crystallized their efforts to communicate their gastronomic superiority in the carne category by holding a meat mega-festival, with the Obelisk serving as ground zero. Judges were brought in from some of the best parrillas in the city: Don Julio, La Cabrera, La Carnicería, El Mirasol, Cabaña Las Lilas, Siga la Vaca, Nuestro Secreto and La Cabaña.
The festival’s champion asadores hailed from Mendoza , a Western province of Argentina, and proudly declared after their win that the “secret is patience” in this “ceremony” of Argentine culture. The event coincided with Argentine Cultural Diversity Day, and featured several booths showing off the cuisines and dances of nearby nations – fitting for a country that celebrates their strong immigrant population.
19 October 2016: The National Women’s Strike
Taking a somber turn in our roster of notable gatherings is the mass march  that took place last October to protest the brutal femicide of 16 year old Lucía Pérez in Mar Del Plata, a coastal resort town in the province of Buenos Aires. As part of the Ni Una Menos movement (“not one less”, meaning no more women killed from gender violence), the strike took place on “Miércoles Negro,” or “Black Wednesday,” and made headlines all over the world.
Thousands of women stopped all activities for an hour and marched from the Obelisk to Plaza de Mayo, where organizers recited speeches about the persistent machista (male-dominated) attitudes that exist here and threaten the women of Argentina, not only in the form of violence but also cultural suppression  (over 10% of women are unemployed, with a gender pay gap of 30-40% and 20% of salaried women being employed as low-paid domestic workers). It is a sad reality, but misogyny and gender-related violence continues to be one of the greatest challenges this country faces.
14-18 November 2016: Artisanal Ice Cream Week
With over 6000 artisanal ice cream shops sprinkled over the city, it is clear that meat is not the only defining delicacy on the porteño menu. Each year in late November, the city bows to its Italian immigrant traditions and turns the Obelisk into a giant gelato stand , with flavors being made fresh and all the proceeds benefiting local children’s hospitals. In 2016, its 32nd year, the festival drew a crowd of over 4000, with the favorite flavors being (in order): dulce de leche, chocolate, and strawberry (frutilla).
Far from enjoying their creamy treat from a waffle cone, the preferred delivery method in Buenos Aires is in that styrofoam container known simply as un cuarto – a quarter kilogram of the sweet stuff, because *real* artisanal ice cream is always sold by weight, never volume. Our advice: don’t get into an argument with an Argentine about who sells the best ice cream  in the city, because they all have a personal favorite… and they’re all right!
29 November 2016: A Tribute To The Chapecoense Football Team
Football is serious business in Argentina. 90% of the populace here claims allegiance to a club, and a woman cheering against her boyfriend’s team is automatic grounds for a breakup. When the national team wins the entire city stops to celebrate, and Diego Maradona (their coach and ex-star player) is still every bit as much of a god as he was in the early 80’s. But on the tragic night of November 29th, 2016, Argentina showed that their true allegiance is to the sport itself rather than any national rivalry. That was the night that 71 people perished  on a Medellín, Colombia mountainside from a chartered flight carrying the players and staff of the rising star team from Chapecoense, Brazil.
The scrappy underdogs had beaten incredible odds to make it to the final of the Copa Sudamericana, but their lives were lost at the hands of a careless pilot who failed to make a refuel stop. Football fans the world over went into mourning, and Argentina lit up the Obelisk in bright green  – the team’s jersey color – in solidarity. It was a moment that no porteño will soon forget.
7 February 2017: The ‘Tetazo’ Topless March
What started as 3 women being threatened with arrest  (*link NSFW) for bathing topless on a popular beach on the outskirts of the city on January 28th turned into a massive protest  (*link NSFW) in the Plaza de la Republica – the small park surrounding the Obelisk – a little over a week later. That incident renewed a longstanding national debate about the inequalities that still exist between men and women in Argentine society, where women’s scantily-clad bodies are routinely used to sell products in advertising alongside being portrayed as lewd for acts such as breastfeeding.
It was hard to ignore that the protesters had a valid point when a large number of men showed up merely to ogle the bared-chests, with some climbing flagpoles to get a better look and one man exposing his genitals, sparking outrage among the crowd. While legislators continue to debate the legality of topless sunbathing for women, one thing is clear: machismo, at least for now, is here to stay in Buenos Aires.
25 March 2017: Earth Hour Shuts Down The Obelisk
Buenos Aires has come a long way in the last year in their environmental conservation efforts. Instituting a ban on plastic bags in grocery stores at the beginning of 2017, installing dedicated bus lines to cut air and noise pollution, conducting a city-wide trash collection overhaul, and replacing streetlights with energy efficient LED bulbs are just a few of the improvements the city has undergone. Though they still have a long way to go, it is clear from the notable lack of protests at the hands of a people that aren’t afraid to take to the streets that the majority of Argentines consider themselves in favor of measures that protect the environment.
Since 2015, the city has been participating in Earth Hour : a yearly event taking place in over 170 countries that flicks the switch on the lights that power major monuments around the world. This year saw not just the Obelisco, but also the Monumento a San Martín, the Monumento a los Españoles, and the Floralis Genérica go dark for an hour. Now if they could only innovate a new, biodegradable material to replace that standard styrofoam ice cream container.
El Obelisco de Buenos Aires
Tango , grilled meats, fútbol, and women’s rights: just a few of the defining cultural facets of Argentina’s modern times. Clearly, if you want to get a bird’s eye view of the social landscape, a very good place to start is the steps of that sky-scraping symbol of porteño pride – El Obelisco.