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Buenos Aires Flashmob Pillow Fight

Lucha de Almohadas!

Pillow Fight in Buenos Aires

Today Parque Tres de Febrero, in front of the Planetario building (Palermo), descended into pure feathery chaos, as Argentina’s 1st ever flash mob event took place – a ‘Lucha de Almohadas’. Basically, a massive outdoor pillow fight between a group of total strangers, arranged over the internet.

There must have been thousands there*, pillows in hand and ready for the fight, and possibly almost as many taking pictures and videos with their cameras. I brought both camera and pillow, and did a little bit of pillow fighting, and a little bit of pillow recording, sometimes simultaneously 🙂

*EDIT: Update – Clarin newspaper on Sunday (whose front page photo of the pillow fight is no way as good as mine above 😉 ), estimated that over 3,000 people attended the pillow fight, with no injuries (although I saw at least one very bloody nose). That’s a lot of pillows!

For those seeking instant gratification…

If this post is too long for you to read it all, and you only want to see one thing, I URGE YOU TO SCROLL DOWN TO THE FINAL YOUTUBE VIDEO (it is the fifth embedded video), which is of a šhorsešbeing ambushed by crazed pillow-wielding maniacs. It is hilarious. Trust me.

For those that would like the full experience, I hope you enjoy my story of the day told in in photos and videos…

Calm before the (feather) storm

Calm before the pillow fight feather storm

Pillow Fights are a dangerous business

Buenos Aires Ambulances

And they need to be closely controlled. With tape.

Buenos Aires Lucha de Almohadas Security

(Does he, to the right, think that pickaxe vs pillow is a fair fight?)

Battle plans are made

Buenos Aires Pillow Fight Battle Plans

Early Skirmishes Occur

Kids pillow fight skirmish Buenos Aires

Kids will be kids…

The old guy in the short video above, kitted out in a karate costume, was trying to take on all 3,000 people singlehandedly, before the event started. Obviously he’d watched one too many Bruce Lee movies. Did you see the one where he killed 9 men with a single swing of his pillow? 🙂

The ‘Guerra de Almohadas’ of Argentina Begins

Guerra de Almohadas Begins

And battle rages on…

Buenos Aires Palermo Pillow Fight rages on

And on…

And oon…

And ooon…

And ooooon…..

Buenos Aires Pillow Fight

Every war has its casualties

Lost Shoe in Pillow Fight

Be they shoe… (this man was pillowed to death. All that remained is shown in that harrowing picture)…

…or horse! The horse above was in the middle of an interview with the media, quite normal really. Do pillow fighters have no manners? (sorry for the bad camera work!)

What goes up…

Feathers go up at Pillow fight

…must come down…

Feathers come down at Buenos Aires pillow fight

Get it? Feathers….down…? OK, bad joke, sorry!

Palermo Park ends in quite a state

As you can see, it all ended in a big old mess. Hundreds of pillows bursting all over the place also played havoc on me and my allergies, but still, it was amazing fun, for me, and the other thousands of people there. It lasted well over an hour, and probably a lot more than that (I gave up and went home, there is only so many unexpected blows to the back of the head a man can take), but I’m guessing it will take Parque Tres de Febrero and the Palermo [1] parks people a lot longer than that to clean up. Sorry guys.

If anyone else that reads this went to the Pillow fight, please post your experiences below in the comments, and feel free to link to your blog with comments and pictures, or YouTube for videos or whatever. And if you link to this post, I of course cordially invite you to ‘trackback’ (sorry for the netgeek blogspeak). Until next time, pillow fans…

Postscript: How the Buenos Aires Pillow Buzz Began

I first noticed the plans for this crazy event in a blog post by Diva, one of my favorite BA bloggers [2], pointing to the blog that had the idea [3] and organised the whole thing. I knew immediately I had to go, because I like to hit random strangers with pillows, only modern society is not usually so forgiving to such tendencies. However, I thought it was likely to be a small affair with maybe 100 people max turning up. How wrong I was to be!

Soon after I saw that Global Voices Online had posted a link [4] to a post in a well-known blog (outside of the Buenos Aires Blogosphere), Blogher, by Liz Henry [5], talking about this event, so at this stage it had basically gone ‘international’. What’s more, that blog post drew my attention to the fact that the Buenos Aires City Government blog [6] had posted about the upcoming Pillow Fight too! That’s some real official recognition, and obviously this was going to be bigger than I thought. Another post from Buenos Aires Weekly [7], yet another great Buenos Aires blog, confirmed the news was spreading fast.

In the thick of the Buenos Aires Pillow Fight

Soon after it actually became real news! Argentine newspapers and Buenos Aires [8] media all over the shop started picking up on the story, in order: 26 Noticias [9], Clarin Suplemento SI [10]!, Perfil [11], Clarin newspaper [12], Infobae [13], and even the very respectable La Nacion [14]! After 20,000 people had visited her blogspot blog, organizer Marina Ponzi then decided to get a new website, and even started to claim that this was no longer a flash mob event, even though the name of the new site suggests so. All a little confusing, but it didn’t stop the press buzz rolling…

And then, the pillow fight REALLY hit the big time: I posted about it in this blog [15] the other day. That must have driven at least, oooh, one more person to go along 😉

It was interesting for me to watch this internet meme grow in front of my very eyes, as described above, and then be there as the event [16] occurred, so successfully, all starting from one simple idea and a free blogspot blog. And thanks, of course, to Marina for that idea 🙂

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26 Comments (Open | Close)

26 Comments To "Buenos Aires Flashmob Pillow Fight"

#1 Comment By Marina On November 19, 2006 @ 2:10 am

I loved your site!! the pictures, the videos, everything! I think I’m gonna take some to put on my site!

I’m really happy you enjoyed the pillow fight!! it was great!

Cheers from the organizer 🙂

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#2 Comment By Fajro On November 19, 2006 @ 10:42 am

More photos:
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xD

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#3 Comment By Alan Patrick On November 19, 2006 @ 3:51 pm

Thanks Marina, i’m glad you liked my blog post 🙂

If you do use any of my stuff, I would really appreciate a link back to my blog 😉 Congratulations on the pillow fight making the front page of Clarin today (the only newspaper I have seen so far) – but my headline photo is WAY better than theirs! They also confirmed that over 3,000 people were there!

Fajro, thanks, great photos! I recommend everyone here checks them out if they want to see more of the pillow fight.

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#4 Pingback By Dirty Carl » Blog Archive » Pillow Fight! On November 20, 2006 @ 2:04 am

[…] Link & Image: Buenos Aires Travel Guide Tags: Pillow | Fight | Event […]

#5 Pingback By X-BLOG » Genial Guerra de Almohadas On November 20, 2006 @ 4:52 am

[…] Ver Mas Fotos Mas Fotos e Info […]

#6 Pingback By Pixel y Dixel » Guerra de almohadas en Argentina On November 20, 2006 @ 5:50 am

[…] Guerra de almohadas en Argentina Escrito por Pixel el 19.11.06 @ 9:44 pm […]

#7 Comment By Tathanka On November 20, 2006 @ 10:25 am

Como estas Alan? muy buena la foto que sacaste, segui posteando que esta muy interesante el blog, saludos.

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#8 Pingback By QUE VIVA LA GUERRA: PERO DE ALMOHADAS – CAFEGUAGUAU – UN CAFE PARA COLOMBIA Y EL MUNDO On November 20, 2006 @ 11:35 am

[…] Al mejor estilo de un Flashmob, en Buenos Aires se encontraron mas de 3.000 personas para realizar una guerra de almohadas frente al Planetario de la ciudad de Buenos Aires, como se realizo asĂ­ : “La organizaciĂłn fue muy sencilla. CreĂ© un blog en unos 15 minutos, puse links a videos de luchas en otros lugares, a artĂ­culos periodĂ­sticos y a Wikipedia para que las personas pudiera entender mejor de que se trataba el fenĂłmeno. Ese mismo dĂ­a, con ayuda de dos amigas, hicimos cadenas de mails y pusimos miles de comentarios en Fotologs”…. […]

#9 Pingback By Global Voices Online » Blog Archive » Argentina: Pillow Fighting On November 20, 2006 @ 2:05 pm

[…] Pillow fighting fans around the world will be overcome by jealousy after reading Alan Patrick’s account of this past weekend’s blog-organized pillow-thumping flash mob. Make sure to check out the videos at the bottom of the post! David Sasaki […]

#10 Comment By Alan Patrick On November 20, 2006 @ 2:07 pm

Estoy muuuuuy bien Tathanka, y vos? Gracias por el bueno comentario, por supuesto voy a seguir posteando, mucho!

Wow, what a lot of trackbacks! Thanks to everyone who has picked up on my report of the Buenos Aires Pillow Fight and linked to it! It must be something to do with that horse video 😉

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#11 Comment By Licarta On November 20, 2006 @ 4:19 pm

Ahora le toca a MedellĂ­n…

Primera Guerra de Almohadas en MedellĂ­n
SĂĄbado 2 de Diciembre del 2006
2 PM en el Parque de los Pies Descalzos {Carrera 57 No. 42-139 MedellĂ­n, Colombia}

REGLAS:
1. Invitar a todos sus familiares y amigos, ademĂĄs de pasar la bola a todo MedellĂ­n.
2. Presentarse puntualmente (2 PM) en el Parque de los Pies Descalzos con una almohada.
3. No pelear con alguien que no tenga una almohada.
4. Prohibido usar almohadas con objetos que puedan causar daño como cierres o botones.
5. Almohadas con plumas son mejores.
6. Pelear suave, recuerde que es para diversiĂłn.
7. SĂ­ usa lentes, quiteselos durante la guerra.

La “guerra” comienza cuando se de la señal.

El evento es gratis y para todas la edades.

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#12 Comment By Alan Patrick On November 20, 2006 @ 4:26 pm

Licarta – Que tengas buena suerte con tu Guerra de Almohadas en Colombia!!

Mu invitas el vuelo? 🙂

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#13 Comment By rashbre On November 20, 2006 @ 6:22 pm

Great fun and thanks for dropping by rashbre central to alert me to your coverage!

Excellent!

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#14 Comment By Alan Patrick On November 20, 2006 @ 9:36 pm

Hey Rashbre, no worries. Happy to be of service 🙂

Thanks again for your nice comments!

*Couple of quick updates on the Pillow Fight. Firstly, for those worried about the state of the lovely Palermo parks, which were in quite a mess with feathers, pillowcases, broken reading glasses and single lost shoes strewn all around; they have since been cleaned up and returned to their former lush green glory by those nice guys n gals at the Buenos Aires City Government. Nice work!

Secondly, I heard that the pillow fight went on for almost 3 hours in the end (I got bored of being repeatedly hit over the head and left before the 2 hour mark), and actually had to be broken up by the Argentina police! Maybe they would have carried on all night (still, at least they had pillows to rest on if the urge to sleep caught up with them!)

Finally, this blog post has seen almost 2,500 unique visits since I posted it up late on Staurday night, two full days ago. WOW! I think almost as much as my new site has had in it’s entire life up to this point! What’s more, my videos of the pillow fight on Youtube.com had at least 5,000 views between them at the last check. I guess this pillow fighting business is pretty popular!

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#15 Comment By Willie On November 21, 2006 @ 1:32 pm

jajaj, vieron como quedó el césped luego ?? un manto blanco de plumassss !!! realmente muy interesante, y se notó que la pasaron muy bien !.
Gran post ALAN !!

ya hay un nuevo lema:
en lugar de” hagamos el amor,y no la guerra” …
” HAGAMOS EL AMOR , pero tambien LA GUERRA DE ALMOHADAS “

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#16 Comment By Alan Patrick On November 21, 2006 @ 2:22 pm

Gracias willie! 🙂 jajaja

For those that don’t speak Spanish, he said there is now a new saying in place of “make love, not war”…

“make love, but also a war of the pillows”

not sure if it will catch on, but i like it!

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#17 Pingback By equinoXio » » Abrazos y almohadazos gratis On November 22, 2006 @ 2:11 am

[…] Abrazos, algo tan simple, pero tan cálido. Estrechar a otro por un instante, comunicar cariño, fraternidad, alegría, sentimiento, sentirnos vivos… ¿Y por qué no lo hacemos?  A John Mann se le ocurrió hace un par de meses en Londres. Un cartel "Free hugs" (abrazos gratis) y una aventura callejera, repartiéndolos. Luego proseguiría en Australia. El resultado, un video de poco más de tres minutos, pero emociona. Muchas descargas, mucha gente feliz. En Barcelona se hizo un abrazatón el 10 de noviembre. El ejemplo cunde…    Pero también hay otros eventos gratis como las guerras de almohadas. El 18 de noviembre pasado se organizó una en Buenos Aires, en los Bosques de Palermo, y se programa en Medellín (Colombia) uno similar para el dos de diciembre en el Parque de los Pies Descalzos. El mismo día, en Rosario (Argentina) una guerra más que segurante servirá para diversión de muchos, en la Plaza Pringles.   GUERRA DE ALMOHADAS EN BUENOS AIRES     […]

#18 Pingback By Las guerras modernas… son de almohadas « Pensadurias y Hablamientos On November 23, 2006 @ 1:33 pm

[…] Nuevas Actividades …. Buenos aires, lucha de almohadas … You tube: lucha de almohadas … World Jump Day …. Flashmob Buenos Aires ….  Madrid Mobs …. San Francisco Zombie Flash mob … Flashmob mdq …. Flashmob Paris …. Flashmob Lisboa … Mobile clubbing…. mobs …. […]

#19 Comment By Kieran On November 24, 2006 @ 6:49 am

Alan – if, in fact, that is your name – thank you for your excellent coverage of what must be one of the top ten leading pillow-related events on the Argentinian calender at this time of year in the Palermo neighbourhood. May the fleas of a thousand camels infest the armpits of those who attempt to slow you on your relentless quest for the one, eternal, truth.

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#20 Comment By Alan Patrick On November 24, 2006 @ 9:34 pm

Thanks Kieran, that’s just beautiful.

If you enjoyed Kieran’s comment, I recommend you click on his name to read his travel blog.

It’s a page turner. Well, it would be if it was possible to turn blog posts.

Read it.

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#21 Comment By LULLY On November 28, 2006 @ 11:14 pm

Pues te cuento que en equinoXio, la revista virtual apoyamos esta iniciativa.
TambiĂ©n me unĂ­ con un lindo post en mi blog para que entres y desde allĂ­ pases a equinoXio y mires como avalamos esta lina actividad lĂșdica.
Un abracito afectuoso desde Colombia!!

ÂĄENHORABUENA POR ESTA SINERGIA QUE GENERA ENDORFINAS!

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#22 Comment By Alan Patrick On November 29, 2006 @ 2:30 am

Hola Lully!

Entre en tu blog y me gusto mucho! 😉

Que tengas mucha suerte en la lucha de almohadas en Colombia!

Un abrazo.

Alan

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#23 Pingback By Global Voices Online » Blog Archive » Colombia: Pillow Fight Flash Mob On December 1, 2006 @ 7:37 pm

[…] It seems that the spirit of Argentina’s recent pillow fight flash mob has spread to Colombia [ES] Get your fluffiest weaponry ready. David Sasaki […]

#24 Comment By Pete,Mel,Jodie and harry On December 9, 2006 @ 11:38 am

Great pillow fight, have to learn to duck (feathers)! bad joke, harry would have loved it, take care see you soon hopefully xxxxxx

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#25 Comment By Alan Patrick On December 11, 2006 @ 11:41 am

Hi guys! Great joke, I like the bad ones…

See you all soon, with some Christmas presents from Argentina! xxx

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#26 Comment By corinne On May 20, 2008 @ 5:00 pm

haha this looks like fun =] im using this in my project on buenos aires!

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